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    Welcome to 103.1 The Edge!

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    Southern Idaho's Rock Station

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    Home of the FREAK NATION!

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    With Dr. Nick Redbone Weekday Mornings!

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Back to school shopping can be a challenge… That’s why Hot 100 FM and the Magic Valley Mall have teamed up to give you Back to School Bucks! Here's how to enter:

Head to the Magic Valley Mall and find what you really want for back to school this year: Maybe a new outfit from The Buckle, new shoes from Journey’s, a new bracelet from Jensen Jewelers, or even school supplies from ShopKo... whatever you want! It's as easy as 1-2-3 to enter and win!

  • 1.) Head to the Magic Valley Mall and snap a pic of what you want, or take a pic in the lifesize Instagram frame!
  • 2.) Upload your pic to your Instagram or Facebook, and tag your pic with #MagicValleyMall
  • 3.) You could win one of ten weekly $100 gift cards!

We're giving away $4,000 in prizes! Winners will be announced every Friday on social media and on-air! Get what you really want for back to school!

Head to BackToSchoolBucks.com for complete contest details.